Senior Marketing Specialist - Air Service Development

Senior Marketing Specialist - Air Service Development

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HOUSTON AIRPORT SYSTEM

Houston, Texas United States

Posted: Aug 07, 2025

Salary: $103,423.06 - $124,448.74 Annually USD

Full Time

Community Relations or PR and Marketing

POSITION OVERVIEW

Applications accepted from: ALL PERSONS INTERESTED

Division/Section: Air Service Development & Communications Division

Workdays & Hours*: Monday - Friday, 8:00am to 5:00pm, occasional Weekend and Holidays (Subject to change)

PURPOSE OF DIVISION

The Houston Airport’s Mission is to connect the people, businesses, cultures, and economies of the world to Houston. The Commercial Development Division (CDD) with Air Service Development Section (ASD) has a goal/purpose that is directly related to the organization’s ability to achieve its Mission and Vision. CDD ASD endeavors to drive passenger traffic and cargo volume increases through development of new air service in the region, perform marketing analytics to understand passenger desires and needs, create marketing and strategies to drive increased airline revenue opportunities, and competitive commercial air transportation network for the regions. The purpose of the Air Service Development Team is to maintain and grow passenger and cargo air service offerings by airline partners in the Houston region at both IAH and HOU and with it, growth of passenger enplanements and cargo volumes resulting in HAS’s increased aeronautical revenue.

PURPOSE OF ROLE

The purpose of this position is to work collaboratively with the Air Service Development team to maintain, develop and implement new air service. Regularly assess the performance of current and new airline partners, update air service development plans, and analyze passenger and cargo data for budgeting and planning purposes. This position provides updates on air service development to internal groups and at industry events and conferences. Work with airlines to establish service in Houston, coordinating with various departments to finalize documentation and update airport facilities. This role will manage the Air Service Incentives Program (ASIP), ensuring proper communication, recordkeeping, and collaborate on facilitation and renewals. They will serve as backup for cargo air service development as needed. The role includes completing travel authorization documentation, expense reports, memos, letters, and other administrative tasks as required, providing support to the Director of Air Service Development.

“Must be able to pass a criminal background check, obtain and maintain federally mandated security clearances where required.â€

The Senior Marketing Specialist duties include but are not limited to the following: * Establishes sales, promotional and marketing goals to ensure share of the market and profitability of services in assigned region. Facilitates with personnel participating in promoting, selling, and marketing the Houston Airport System.

• Regularly evaluate and monitor performance of new and current airline partners to determine levels of success in the market.
  
• Update regularly short and long-range air service development plans/programs for assigned regions to ensure the growth and expansion of the Houston Airport System air services.
  
• Coordinates activities in researching, analyzing, and monitoring financial, technological, and demographic factors to capitalize on market opportunities and to minimize effects of competitive activity in the aerospace and airport transportation industry.
  
• Researches, receives, and analyzes air service market data to recommend development of new services and plans for increased market penetration.
  
• Participates in developing, preparing and/or presenting air service development and support materials to promote the Houston Airport System. Participates in defining approach strategies and developing materials for new air service proposals, route cases, and business development opportunities.
  
• Travels to promote the Houston Airport System's services by interacting with established and potential air service providers or to represents Director of Air Service Development as needed.
  
• Monitors aerospace, aviation industry and airline updates to stay informed of potential new air service opportunities that may arise.
  
• Understands Federal Department of Transportation bilateral rules and applicability to air service currently offered in Houston as well as new opportunities.
  
• Coordinates ongoing pipeline of air service / business development opportunities, identifying key targets, potential timeframes, and a strategic plan for implementation.
  
• Conducts HAS passenger and cargo analyses and forecasts.
  
• Serves as a backup for air service cargo development as needed.
  
• Coordinates ASIP program with participating airlines to ensure timely communication and proper record keeping.
  
• Completes all travel, expense and other reports, memos, letters, and other administrative duties as relevant to their role and when needed to support Director of Air Service Development.
  

WORKING CONDITIONS

The position is physically comfortable, the individual has discretion about walking, standing, etc. There are no major sources of discomfort, i.e., essentially a normal office environment with acceptable lighting, temperature and air conditioning. Requires the ability to make simple gross motor responses within large tolerances.

MINIMUM REQUIREMENTS

EDUCATIONAL REQUIREMENTS

Requires a Bachelor's degree in Aviation Management, Business Administration or a related field.

EXPERIENCE REQUIREMENTS

Five years of experience in marketing a large, global entity is required.

LICENSE REQUIREMENTS

None

PREFERENCES

Preferences will be given to candidates with:

• Must possess an in-depth understanding of the aviation industry, airline networks and network planning strategies.
  
• Preference will be granted for candidates with airline and/or airport experience directly related to this role.
  
• Must be able to communicate clearly in all formats. Selected candidate will need to be comfortable providing presentations to groups, representing the Houston Airport System, Air Service Development team at tradeshows, and hosting / leading formal meetings with airlines, as needed, or representing Director of Air Service Development.
  
• Expertise with aviation data tools such as CAPA, Diio, and others preferred.
  

Preference shall be given to eligible veteran applicants provided such persons possess the qualifications necessary for competent discharge of the duties involved in the position applied for, such persons are among the most qualified candidates for the position, and all other factors in accordance with Executive Order 1-6.

GENERAL INFORMATION

SELECTION/SKILLS TESTS REQUIRED

The selection process will involve application review and/or interview. Department may administer skills assessment test.

SAFETY IMPACT POSITION - YES

If yes, this position is subject to random drug testing and if a promotional position, candidate must pass an assignment drug test.

Pay Grade - 28

SALARY INFORMATION

Factors used in determining the salary offered include the candidate's qualifications as well as the pay rates of other employees in this classification.

APPLICATION PROCEDURES

Only online applications will be accepted for this City of Houston job and must be received by the Human Resources Department during active posting period. Applications must be submitted online at: www.houstontx.gov .

To view your detailed application status, please log-in to your online profile by visiting: http://agency.governmentjobs.com/houston/default.cfm or call 281-233-1842.

If you need special services or accommodations, call 281-233-1842; (TTY 7-1-1)

If you need login assistance or technical support call 855-524-5627.

Due to the high volume of applications received, the Hiring Department will contact you directly, should you be selected to advance in our recruitment process.

All new and rehires must pass a pre-employment drug test and are subject to a physical examination and verification of information provided.

Applicants are encouraged to attach a cover letter and resume along with their completed application when applying. For further information pertaining to the Houston Airport System, please visit: https://www.youtube.com/watch?v=EDWLV_sJFoM

EOE Equal Opportunity Employer

The City of Houston is committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, genetic information, veteran status, gender identity, or pregnancy.

The city offers a competitive benefits program, including competitively priced health coverage and a defined contribution pension plan. Benefits include:* Medical

• Dental
  
• Vision
  
• Wellness
  
• Supplemental Insurance
  
• Life insurance
  
• Long-term disability
  
• Retirement pension
  
• 457 deferred compensation plan
  
• Employee Assistance Program
  
• 10 days of vacation each year
  
• 11 city holidays, plus one floating holiday
  
• Compensable Sick Leave
  
• Personal Leave
  
• Flexible schedules
  
• Hybrid-Telework for eligible positions
  
• Professional development opportunities
  
• Transportation/parking plan
  
• Section 125 pretax deductions
  
• Dependent Care Reimbursement Plan
  
• Paid Prenatal, Parental and Infant Wellness Leaves
  
• Healthcare Flexible Spending Account
  

For plan details, visit http://www.houstontx.gov/hr/benefits.html

Closing Date/Time: 8/20/2025 11:55 PM Central

Houston Airport System

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OUR STOREY | HOUSTON AIRPORT SYSTEM

The Houston Airport System provides a safe and dynamic air services network that fosters economic vitality for the transportation industry and facilitates a strong level of global connectivity for a diverse and growing population living throughout the greater Houston region.

OUR MISSION

We exist to connect the people, businesses, cultures and economies of the world to Houston.

OUR VISION

Establish the Houston Airport System as a five-star global air service gateway where the magic of flight is celebrated.

OUR HISTORY

In 1937, as Houston began its ascent to become the energy capital of the world, the city acquired the site of its first major commercial airport, William P. Hobby Airport.

As the City of Houston continued to grow so did the Houston Airport System, adding George Bush Intercontinental Airport in 1969 and Ellington Airport in 1984. Today, George Bush Intercontinental Airport serves as the premier long-haul international airport facility, while Ellington Airport supports both general aviation flights as well as a host of government/military operations. Hobby Airport opened an international concourse and welcomed back international service in October 2015, serving destinations in Latin American and the Caribbean.