Sr. Integrated Marketing Manager - Acquisition Strategy

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Job Overview

As a Senior Integrated Marketing Manager, you will be responsible for the comprehensive Marketing strategy of T-Mobile's products and segments across the consumer experience. This role will define and develop integrated marketing strategies and plans that leverage paid, owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, media and analytics is a must. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met. This opportunity is a challenging and exciting role for a marketing leader with a passion for building comprehensive capabilities and leading cross-functionally across the Marketing organization.

Job Responsibilities:* Develop marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation

• Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives
  
• Owns and authors marketing plan
  
• Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.
  
• Partners with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
  
• Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
  
• May lead/mentor other managers and influence cross-functional teams.
  

Education and Work Experience:* Bachelor's Degree (Required)

• Master's/Advanced Degree (Preferred)
  
• 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands Required
  
• 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. Required
  

Knowledge, Skills and Abilities:* Digital Marketing Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. (Required)

• Consumer Insights Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
  
• Leadership Campaign leadership skills - end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. (Required)
  

Licenses and Certifications:* At least 18 years of age

• Legally authorized to work in the United States
  

Travel:

Travel Required (Yes/No):

DOT Regulated:

DOT Regulated Position (Yes/No): No

Safety Sensitive Position (Yes/No): No

Base Pay Range: $109,200 - $196,900

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!

Never stop growing!

As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder-it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that ing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

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Job Details

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Job title

Sr. Integrated Marketing Manager - Acquisition Strategy

Position Type

Full Time

Date Posted

2025-08-05

Primary Quest ID

PRIMARY_EXTERNAL_QUESTIONNAIRE_V3

Second Quest ID

Job Classification

Professional

Brand

T-Mobile USA, Inc.

Career area

Marketing

Location(s)

3560 Dallas Pkwy, Frisco, Texas, 75034

Job ID

REQ328025