Social Media Marketing Specialist

Brahma Consulting Group is dedicated to connecting employers with top-tier talent across the globe. We employ proven strategies to help businesses find exceptional candidates, from dynamic start-ups to established Fortune 500 companies.

We are seeking a Social Media Specialist to join our client located on the Island of Hawaii. This role will be responsible for developing and executing a dynamic social media strategy to elevate our brand, engage our audience, and showcase the unique experiences our hotel offers. The ideal candidate is passionate about luxury hospitality, skilled in content creation, and adept at leveraging social media platforms to drive bookings and brand loyalty.

Key Responsibilities

• Content Creation & Curation: Develop high-quality, visually appealing content (photos, videos, stories, and written posts) that reflects the hotel�s luxury aesthetic and Hawaiian culture.
  
• Social Media Strategy: Design and implement a comprehensive social media strategy across platforms such as Instagram, Facebook, TikTok, Pinterest, and LinkedIn to increase brand awareness and engagement.
  
• Audience Engagement: Monitor and respond to comments, messages, and reviews in a timely and professional manner to foster a strong online community.
  
• Campaign Management: Plan and execute targeted social media campaigns, including paid advertisements, influencer partnerships, and seasonal promotions to drive direct bookings.
  
• Analytics & Reporting: Track and analyze social media performance metrics (e.g., engagement rates, follower growth, and conversion rates) using tools like Hootsuite, Sprout Social, or Google Analytics, and provide regular reports with actionable insights.
  
• Brand Consistency: Ensure all content aligns with the hotel�s luxury brand voice, values, and aesthetic, emphasizing exclusivity, relaxation, and authentic Hawaiian experiences.
  
• Influencer & Partnership Outreach: Identify and collaborate with influencers, local businesses, and travel bloggers to amplify the hotel�s visibility and attract high-value guests.
  
• Trend Awareness: Stay up-to-date with social media trends, platform updates, and luxury travel marketing strategies to keep the hotel�s online presence fresh and competitive.
  
• Cross-Department Collaboration: Work closely with the marketing, sales, and events teams to align social media efforts with overall hotel promotions, events, and guest experiences.
  

Qualifications

• Bachelor�s degree in Marketing, Communications, or a related field.
  
• 2+ years of experience in social media marketing, preferably in the hospitality, luxury, or travel industry.
  
• Proven track record of growing social media accounts and driving engagement through creative content.
  
• Proficiency with social media management tools (e.g., Hootsuite, Later, or Sprout Social) and analytics platforms.
  
• Strong photography, videography, and editing skills (experience with tools like Adobe Photoshop, Premiere Pro, or Canva is a plus).
  
• Excellent written and verbal communication skills, with an ability to craft compelling captions and stories.
  
• Deep understanding of luxury branding and the ability to tailor content to a high-end audience.
  
• Knowledge of Hawaiian culture, local attractions, and the luxury travel market is highly desirable.
  
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
  
• Availability to work occasional evenings or weekends for events or time-sensitive campaigns.
  

Preferred Skills

• Experience with paid social media advertising (e.g., Meta Ads, TikTok Ads).
  
• Familiarity with SEO and content marketing principles.
  
• Connections within the travel influencer or luxury lifestyle community.
  
• Passion for storytelling and showcasing unique guest experiences.
  

Job Type: Full-time

Pay: $75,000.00 - $95,027.23 per year

Benefits:

• 401(k)
  
• Dental insurance
  
• Health insurance
  
• Paid time off
  
• Vision insurance
  

Work Location: In person