Social Content Strategy Specialist

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

The Social Media Content Strategy Specialist will manage the day-to-day execution of Macy’s social media content strategy. The specialist will implement the brand's social media content calendar, ensure consistent execution of platform-specific strategies and content is supporting key business strategies. The role will work closely with the Senior Manager, creative teams, and external agencies to deliver high-quality, on-brand content that drives engagement and supports overall business goals. The specialist will have experience managing social media platforms for a brand and have knowledge of paid ad formats across channels.

• Manage the daily scheduling, posting, and monitoring of content across all social media platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.).
  
• Ensure all content aligns with the approved social media content calendar and platform best practices.
  
• Collaborate with internal teams to ensure timely delivery of creative content for publishing.
  
• Monitor social media channels for reactive content opportunities to pitch ideas to senior leaders.
  
• Track and analyze social media performance metrics, providing regular updates to the senior leaders.
  
• Identify performance trends, opportunities, and areas for improvement based on platform analytics and engagement data.
  
• Stay up to date with platform trends, algorithm changes, and best practices to inform content execution.
  
• Implement strategies that maximize reach, engagement, and overall performance across channels.
  
• Partner with the creative team to ensure all content adheres to platform best practices.
  
• Support influencer collaborations and user-generated content initiatives as needed.
  
• Coordinate with external media agencies to align organic content with paid campaigns.
  
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
  

• 3-5 years of experience managing social strategy channels for fashion, beauty, or lifestyle brand.
  
• Proficient in social media management tools (e.g., Sprinklr, Zelf, Sprout Social, Hootsuite).
  
• Familiarity with platform-specific analytics tools (e.g., Instagram Insights, TikTok Analytics, Meta Business Suite).
  
• Experience executing creative for paid social ad formats.
  
• Knowledge of social media platform best practices.
  
• Strong understanding of current social media trends and platform best practices.
  
• Exceptional attention to detail and organizational skills.
  
• Excellent written and verbal communication skills.
  
• Creative mindset with the ability to adapt quickly to shifting priorities.
  

• Candidates with a Bachelor�s degree or equivalent work experience in a related field are encouraged to apply.
  
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
  
• Able to work a flexible schedule based on department and company needs.
  

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

• Merchandise discounts
  
• Performance-based incentives
  
• Annual merit review
  
• Employee Assistance Program with mental health counseling and legal/financial advice
  
• Tuition reimbursement
  

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

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This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.