Product Marketing Manager

Location: Austin, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Position Summary

Austin, Hybrid

Thales is looking for a

Product Marketing Manager who is responsible for defining and developing product positioning and go-to-market plans in alignment with the overall product strategy.

In this role, you will work closely with Product Management and the broader marketing organization to support product launches, product lifecycle communications, sales and partner enablement, and integrated marketing campaigns.

A key part of this role is the ability to understand technically complex products and translate features into clear, compelling business value and use case-driven messaging.

Key Areas of Responsibility

• Product Positioning & Messaging
  

Develop clear, differentiated positioning and messaging for assigned products that communicates business value to various personas, including both technical and non-technical stakeholders.

• Go-to-Market Planning
  

Plan and execute product launches in coordination with Product Management, Partner Marketing, Marketing Campaigns, and Sales Enablement. Contribute to launch communications, campaign alignment, and internal readiness.

• Content Creation
  

Develop and maintain a wide range of marketing and enablement content, including:

+ Solution briefs and whitepapers

+ Presentations

+ Sales tools and product datasheets

+ Infographics, demos and videos

+ Web content and CTAs

+ Blog posts, social media and press release copy

+ Webinar and speaking engagement materials

+ Thought leadership and compliance-related assets

• Sales & Partner Enablement
  

Work with Sales Enablement, Partner and Channel teams to develop content and tools that communicate value propositions, support sales conversations, and facilitate upsell/cross-sell motions.

• Cross-Product Initiatives
  

Contribute to broader initiatives that span multiple products and areas of interest.

• Web Content Oversight
  

Maintain and update relevant product pages on the company website, including messaging, calls to action, and content alignment with campaigns and lead generation activities.

• Market & Competitive Intelligence
  

Conduct ongoing analysis of customer needs, market trends, and competitor offerings to inform positioning, messaging, and enablement.

• Internal Collaboration
  

Work closely with:

+

Product Management to align on roadmap, value propositions, and launch priorities.

+

Cross functional marketing teams, including Demand-Gen, Creative Services, Regional Field and Channel Marketing, Partner Marketing and Business Development to ensure alignment across all go-to-market activities.

+

Sales and Channel Enablement to support field teams with relevant sales tools and messaging.

Minimum Qualifications

• Bachelor�s degree in marketing, business, communications, or a related field (or equivalent experience).
  
• 5-7+ years of product marketing experience in a technical field, preferably cybersecurity or data protection products.
  
• An understanding of payment ecosystems, standards, regulations, including PCI DSS, PCI HSM and technologies, including EMV, PCI PIN, tokenization, card issuance, and digital payments infrastructure.
  
• Strong written and verbal communication skills, with demonstrated experience in creating high-quality content across various formats (e.g., solution briefs, blog posts, whitepapers, social media, webinars).
  
• Proven ability to translate complex technical features into clear business value for diverse audiences, including both technical and non-technical stakeholders.
  
• Experience with social media marketing for B2B audiences, developing and executing campaigns on platforms like LinkedIn and other industry-specific channels.
  
• Ability to adapt to and leverage emerging tools and technologies, including AI-powered marketing tools (e.g., content optimization, automation, analytics) to drive efficiency and enhance marketing efforts.
  
• Strong project management skills, with a proven track record of delivering marketing initiatives on time and within budget.
  
• Comfortable working cross-functionally to drive product positioning, messaging, and go-to-market activities.
  

Preferred Qualifications

• Experience in cybersecurity, cloud, or data protection, with a strong understanding of industry trends, security technologies, and market needs.
  
• Experience with cybersecurity products including Hardware Security Modules (HSMs) or key management.
  
• Familiarity with emerging technologies such as post-quantum cryptography (PQC), AI, and cloud key management.
  
• Experience with video/audio presentation tools (e.g., Vimeo, Camtasia).
  
• Familiarity with sales enablement tools (e.g., Salesforce, HubSpot, Seismic) and a strong understanding of how to develop resources that directly support sales teams and drive lead generation.
  
• Proven ability to drive thought leadership by creating insightful content on relevant security topics, industry trends, and emerging technologies.
  
• Familiarity with creative tools (e.g., Adobe, Canva), marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce).
  
• Experience in managing integrated campaigns, particularly those involving cross-functional teams or global product lines.
  

Special Position Requirements

Travel: up to 4 times per year

Why Join Us?

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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

We are an equal opportunity employer, including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.

The reference Total Target Compensation(TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between

Total Target Cash (TTC): 148,332.00 - 197,678.50 - 247,098.13 USD Annual

This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including - but not limited to - the employee’s career path history, competencies, skills and performance, as well as the company’s annual salary budget, the customer’s program requirements, and the company’s internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law.

(For Internal candidate, if you need more information, please reach out to your HR Shared Service, 1st Point)

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:

• Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
  

• Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
  

• Company paid holidays and Paid Time Off
  

• Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program