Principal UX Designer, GSR

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About Us

Amazon is looking to transform how consumers interact with digital content when it comes to shopping, interacting and organizing the actions of their daily lives. How can we make it better for our consumers, our customers? Our products serve millions of users globally across multiple platforms and devices. To get there, we need exceptionally talented, bright and data-driven people. If you’d like to help us build this experience, this is your chance to make history.

We are hiring multiple roles across the Product and Design teams at Amazon in Los Angeles, San Francisco, Seattle and New York. In this role, you will collaborate with senior stakeholders from Design, Product, and Marketing teams to shape product strategies and translate them into compelling creative assets and impactful visual experiences. This role requires strong visual and interaction expertise, experienced design practice, particularly in ambiguous environments where problems need to be discovered and defined. As a Principal Product Designer, you'll be a key driver in shaping the future of our products. You'll lead strategic design initiatives that directly impact our user experience, business growth, and product innovation. This role offers the opportunity to influence product direction at scale while mentoring the next generation of design talent.

Key job responsibilities

Strategic Leadership

• Define and execute long-term design strategy aligned with business objectives
  
• Identify opportunities for innovation and lead exploratory design initiatives
  
• Drive design thinking methodology across the organization
  
• Establish and evolve design standards and best practices
  
• Lead cross-functional collaboration with Product, Engineering, and Marketing teams
  

Design Excellence

• Own end-to-end design process for major product initiatives
  
• Create comprehensive design systems that scale
  
• Develop user flows, wireframes, and high-fidelity prototypes
  
• Ensure consistent, high-quality design implementation
  
• Pioneer new interaction patterns and visual frameworks
  

Research & Innovation

• Partner with research teams to gather actionable insights
  
• Conduct competitive analysis and market research
  
• Apply data analytics to inform design decisions
  
• Explore emerging technologies and their design implications
  
• Lead design sprints and innovation workshops
  

Team Leadership

• Mentor and develop junior designers
  
• Foster a culture of design excellence and innovation
  
• Lead design reviews and provide constructive feedback
  
• Build and maintain design team processes
  
• Collaborate with recruitment to grow the design team
  

A day in the life

Working Environment

Team Structure

• Report to Head of Design
  
• Work closely with Product and Engineering leadership
  
• Lead a team of designers
  
• Collaborate with cross-functional teams globally
  

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Required Qualifications

Experience

• 10+ years of product design experience
  
• Portfolio demonstrating complex problem-solving
  
• Track record of shipping successful digital products
  
• Experience leading design teams or major initiatives
  
• History of cross-functional collaboration
  

Technical Skills

• Expert knowledge of UI/UX design principles
  
• Proficiency in design and prototyping tools
  
• Understanding of technical constraints and possibilities
  
• Experience with design systems and pattern libraries
  
• Knowledge of accessibility standards
  

Leadership Skills

• Strong strategic thinking and problem-solving abilities
  
• Excellent communication and presentation skills
  
• Proven ability to influence without authority
  
• Experience mentoring and developing others
  
• Track record of driving innovation
  

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Preferred Qualifications

• Advanced degree in Design, HCI, or related field
  
• Experience with emerging technologies (AR/VR, AI/ML)
  
• Background in consumer-facing products
  
• International market experience
  
• Published articles or conference presentations
  
• Experience with agile development methodologies
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147,600/year in our lowest geographic market up to $244,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.