Principal UX Designer, Ads, CreativeX, Creative Studio

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CreativeX is transforming how brands and creators bring their ideas to life through Creative Studio, our state of the art suite of AI-powered creative tools. Our vision for the Creative Studio to empower people to achieve more faster, with tools that feel as intuitive and inspiring as working with a creative partner.

We are seeking a Principal UX Designer who thrives on building delightful experiences designed for a diverse set of creatives. You will lead by doing - rolling up your sleeves to design, prototype, and deliver user experiences that transform advertising.

In this role, you will move fluidly from high-level strategy to pixel-level execution, getting your work into customers’ hands quickly and learning from their feedback. You will thrive in a start-up-like environment, unblocking yourself, navigating ambiguity, and maintaining a relentless focus on delivering high-quality, real-world experiences. Your deep knowledge of generative AI will help shape how we build the next wave of agentic, creative-focused solutions.

This role is based in New York, NY or Seattle, WA.

Key job responsibilities

• Define and own the design vision and strategy for the Creative Studio, empowering customers with generative AI and agents
  
• Lead hands-on design execution - from wireframes to polished prototypes to production-ready assets
  
• Rapidly explore, build, and validate ideas to uncover the best interaction models for AI-driven creativity
  
• Design elegant, intuitive, and trustworthy user experiences that seamlessly fit into creative and advertising workflows
  
• Collaborate deeply with engineering, applied science, research, and product teams to align on goals and drive execution
  
• Operate independently, proactively unblocking yourself and delivering high-quality solutions
  
• Champion inclusive, responsible, and scalable AI-driven design practices
  
• Mentor other designers while modeling a builder mindset: speed, creativity, and a bias for action
  
• Advocate for the unique needs of advertising asset creators and creative professionals
  

About the team

CreativeX is a nimble, interdisciplinary organization of engineers, scientists, designers, and researchers. We operate like a startup within Amazon, valuing experimentation, customer obsession, and high-velocity shipping. Creative Studio is our flagship offering, enabling brands and creators to produce better work faster, through the power of generative AI and agentic creative solutions.

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• 10+ years of UX/product design experience with leadership in complex or technical domains
  
• A portfolio demonstrating exceptional design thinking, polished interface craftsmanship, and impactful prototypes
  
• Proven ability to deliver end-to-end designs for shipped products
  
• Familiarity with creative production tools (e.g., Figma, Adobe Creative Suite, motion or 3D tools)
  
• Interest in the workflows and challenges of advertising asset creation
  
• Experience designing tools or systems that incorporate AI/ML
  
• Ability to operate independently, self-direct, and move fast in ambiguous environments
  
• Excellent collaboration, storytelling, and communication skills, with the ability to influence diverse stakeholders
  
• Experience applying user research to drive iterative design decisions
  
• Deep curiosity about and familiarity with generative AI
  

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• Experience prototyping with front-end technologies (HTML/CSS/JavaScript or similar)
  
• Exposure to agentic systems, conversational interfaces, or LLM-powered workflows
  
• Familiarity with responsible AI principles, including safety, fairness, and transparency
  
• Proven mentorship and leadership skills while staying hands-on
  
• Passion for empowering creative professionals with beautifully crafted, high-velocity tools
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147,600/year in our lowest geographic market up to $244,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.