Principal Growth Marketing Manager, Relay

---------------

Would you like to be part of a team focused on driving innovation in the transportation industry? It’s no secret that Amazon relies on its technology and transportation partners to deliver millions of packages every day to its customers - on time, with low cost. The Middle Mile product and technology organization builds solutions that work across our transportation network to optimize both time and cost of getting packages delivered. Our mission is to build the most efficient and optimal transportation solution on the planet, while integrating with a network of small and large carriers, owner operators, and drivers worldwide, to improve the ordering and delivery experience for Amazon customers. With rapid expansion into new geographies, innovations in supply chain, unique delivery models for products ranging from Amazon Fresh groceries, ultra-fast Prime Now deliveries to big-screen TVs, increasingly complex transportation network, and growing number of shipments worldwide, we see an opportunity to fundamentally change the way people get the things they need.

We are looking for a growth marketing leader to develop the strategy and build marketing programs from scratch to engage and retain our vast network of Relay carriers and owner operators. You will dive deep to fully understand the audience and product offering, develop segmentation, and build lifecycle and loyalty programs to drive adoption of Relay and engage your customer segment. You will work across channel marketing, product, operations, and other business teams to define and execute an engagement strategy to improve carrier retention and loyalty. You will need to think strategically to build your marketing plans and work tactically to execute them. This is a high-visibility role that will need to balance the needs of carriers with the needs and benefit to Amazon.

Key job responsibilities

• Create an engagement and retention strategy for Relay carriers
  
• Develop a segmentation including understanding carrier characteristics, booking behavior, needs, motivations, and financial implications for carriers
  
• Collaborate effectively across internal partner teams to monitor business metrics and regularly report on performance up to VP level, adjusting strategically and tactically as needed
  
• Define a metric for carrier engagement and work with appropriate teams to implement the metric, and monitor and report on other key performance metrics including open rates, CTR, and conversion rates
  
• Develop, execute, and refine lifecycle marketing programs across email and other integrated marketing channels to drive loyalty and repeat bookings
  
• Influence product teams to adopt product and tech initiatives that support the engagement strategy, and work with product, operations, and other marketing teams to develop content and align messaging to optimize carrier touchpoints
  
• Rapidly scale marketing programs through the development of marketing playbooks; maintaining a curiosity to invent and simplify programs in response to new data and opportunities
  
• A successful candidate will be able to assess and prioritize requests and opportunities, lead with strategy but equally enjoy delivering results, be very comfortable with ambiguity, and use data to evaluate and optimize marketing plans and campaign result
  

------------------------

• 9+ years of professional non-internship marketing experience
  
• Experience using data and metrics to drive improvements
  
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  
• Experience building, executing and scaling cross-functional marketing programs
  
• Experience driving direction and alignment with cross-functional teams
  

----------------------------

• Experience with creating GTM initiatives at scale
  
• Experience working cross-functionally across marketing, product management, analytics, UX, and research
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.