Packaging Creative Director, Device Packaging Experience

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As the Packaging Creative Director, you'll be the innovator for our packaging solutions championing design excellence across the Devices portfolio. You'll lead an agile design team to craft an unboxing experience that balances simplicity, accessibility, and sustainability while creating customer delight. You'll develop global and regional packaging designs from creative briefs, collaborating across Industrial Design, Packaging Engineering, UX, Brand, and Research teams. You'll navigate technical constraints while delivering elegant solutions that align with strategic design vision. Your role encompasses both high-level creative direction and hands-on design oversight, from initial concept development throughout the full product life cycle.

You’ll lead packaging design initiatives spanning devices, accessories, and emerging markets. We're seeking a creative leader who solves complex design challenges with refined, impactful solutions while upholding brand consistency and elevating our packaging design aesthetic. The ideal candidate brings both creative vision and business acumen, with a deep understanding of global markets and emerging trends in packaging technology, materials, and design. You have an exceptional eye for detail, are articulate, and embrace ambiguity.

Key job responsibilities

• Manage a small team of graphic designers and print production designers.
  
• Guide the team through design, concept development, and the execution of print production.
  
• Ability to create and design materials, images, and messages for packaging mock-ups to drive decisions.
  
• Enhance design practices within the team through processes like critiques and design sprints, fostering a culture of excellence.
  
• Distill complex information into accessible, engaging design deliverables.
  
• Ability to cut through ambiguity on complex topics and confidently articulate concepts and present work to senior leaders and executives, and other strategic partners via clear, compelling storytelling.
  
• Demonstrates eagerness to embrace innovative approaches while maintaining a strong commitment to personal growth and team development.
  
• Work collaboratively with a set of cross-functional partners and stakeholders
  
• Provide mentorship and creative direction to designers, cultivating talent while upholding exceptional design standards.
  
• Oversee production execution, ensuring quality control, color accuracy, and adherence to material specifications.
  
• Champion the consumer experience by shaping the full packaging journey-from striking shelf presence to a memorable unboxing moment.
  

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• Must provide a creative portfolio or work samples.
  
• 15+ years of creative design experience.
  
• 5+ years of people management experience.
  
• Proficiency in Figma and Adobe Creative Suite.
  
• Strong leadership and interpersonal skills, with experience working directly with executive teams and senior leadership in corporate environments.
  
• Proven record driving collaboration and influencing decisions by building positive relationships.
  
• Hands on experience with retail packaging, deep knowledge of user experience, and are able to iterate multiple concepts and creative solutions.
  
• Clear and concise communicator with strong organizational skills, and ability to create clear processes, while maintaining flexibility for change.
  
• Strong business acumen and ability to prioritize projects and resources based on business needs and priority shifts.
  
• Ability to cut through ambiguity on complex topics and confidently articulate concepts and present work to senior leaders and executives, and other strategic partners via clear, compelling visuals and physical assets.
  
• Experience working with UX designers and engineering leads to develop packaging designs that are intuitive and fun.
  
• Possesses a strong design sensibility with a knack for compelling visual storytelling.
  
• Combines creative thinking with a practical, hands-on mindset.
  

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• An understanding of the unique challenges of integrating multiple product form factors into a cohesive unboxing experience.
  
• Experience working with paper-based materials to package tech products and complex consumer electronics.
  
• Comfort exploring and experimenting with new methodologies and continuously seeking to improve both personal and team performance.
  
• A deep understanding of retail and e-commerce dynamics.
  
• Thrives in a very dynamic environment, and can effectively work across cross-functional teams and geographies while demonstrating integrity at all times.
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $162,300/year in our lowest geographic market up to $268,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.