Member Marketing Manager

About Aware Health

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50% of the workforce shows up to work in pain due to musculoskeletal conditions ranging from acute pain, like muscle strains, to more chronic pain. People with MSK conditions are often misdiagnosed and are treated passively with opioids, injections or surgery. Often, these expensive and risky treatment methods can be avoided altogether with more modern approaches to preventing, diagnosing and treating MSK pain. Our platform gets people the right amount of help, avoiding inappropriate and unnecessary tests, drugs and surgeries. Our approach has resulted in positive outcomes for our members and has saved self-funded employers up to 59% annually in MSK costs.About the Job

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We're looking for a Member Marketing Manager to drive activation and engagement among health plan members. Your job is to make sure people know about Aware, trust it, and use it, especially before they go down a path toward surgery. This role is critical to helping our customers realize ROI and meet performance guarantees.

As our first marketing hire, you'll play a foundational role in shaping how we reach and engage our member population. This is a hands-on role today, but there is significant opportunity for growth as the company scales. The right person will have the chance to help build out a broader member marketing function over time.

You’ll collaborate with customer success, product, and clinical teams to design and execute campaigns that get the right members in the door at the right time, leveraging email, SMS, phone, and in-app messaging. You’ll be the voice of Aware to thousands of working Americans navigating pain and uncertainty-and your work will directly reduce unnecessary surgeries and costs.What You’ll Own

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• Member Activation Strategy and Execution: Own the entire marketing engine from the time someone hears about Aware Health to the moment they become a repeat user.
  
• Multi-Channel Campaigns: Build and execute member marketing touchpoints across email, SMS, phone, and direct mail. Use automation, segmentation, and personalization to drive results.
  
• Client-Specific Campaigns: Partner with Customer Success to design and execute tailored marketing campaigns at the employer level, aligned with each group's population and priorities.
  
• Marketing Kit Ownership: Create and maintain the marketing assets (flyers, templates, onboarding language, digital toolkits) used by the Customer Success team to activate employees and drive adoption.
  
• Lifecycle & Triggered Outreach: Set up campaigns based on eligibility, claims, appointment status, condition type, and more to drive timely action and ongoing engagement.
  
• Database Management: Ensure member data is accurate, clean, and flowing into the marketing database so you can segment effectively, launch campaigns efficiently, and report outcomes clearly.
  
• Member Research: Conduct interviews with members to surface insights that inform both product development and messaging strategy.
  
• Fractional Talent Management: Manage relationships with fractional design and marketing-ops partners, setting clear briefs, deadlines, and quality standards to get work done efficiently.
  
• Campaign Performance & ROI: Track engagement, conversion, and ROI-especially avoided surgeries and member activation, owning the marketing contribution to customer outcome
  
• A/B Testing & Iteration: Continuously improve campaigns by testing subject lines, creative, timing, and offers.
  
• Creative Development: Write clear, compassionate member-facing content that builds trust and drives action.
  
• Collaboration with CS and Product: Work closely with Customer Success Managers to tailor outreach by employer group. Sync with the product team to coordinate in-app and outbound messaging.
  
• Marketing Budget: Manage the marketing budget with the SVP of Growth
  

What Success Looks Like

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The outcomes you’re focused on:

• Member engagement rates by customer, both cumulative and annual
  
• Percent of high risk users activated, leading to decreased surgery rates and MSK costs for customers
  
• Marketing efficiency
  

Who You Are

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• Located in San Francisco area; we are in-office three days a week (M, TUES, THURS)
  
• 5+ years experience in B2B2C or consumer healthcare marketing
  
• Self-starter with a track record of working in fast-paced, evolving environments
  
• Project management skills and ability to prioritize effectively
  
• Strong creative writing skills, with the ability to drive conversions
  
• Experience with marketing automation tools (we use Hubspot today, but that could change in the future)
  
• Data-driven and test-oriented
  
• Excellent at working cross-functionally with product, clinical and CS teams
  
• Understanding of HIPAA-compliant messaging
  
• Bachelor�s degree
  
• Bonus Points: Experience in MSK, digital health or benefits engagement
  
• Bonus Points: Experience using claims data for segmentation
  

Compensation and Benefits

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• Base salary $110,000 - $120,000 with an OTE of $130,000 - $150,000
  
• Up to 20% of earnings paid as a bonus at the end of H1 and H2 when you hit your KPIs and the company hits retention goals
  
• Equity in the company before series A
  
• Medical (PPO, HMO, HDHP), dental and vision
  
• FSA administration
  
• Life Insurance
  
• Short/long term disability
  
• Employee Assistance Program (EAP)
  
• Commuter benefits
  
• 401K
  

Compensation Structure

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On Target Earnings: $130,000 - $150,000

Total comp is 80/20 split, where 80% of comp is from your base salary and 20% is variable.

Base Salary: $110,000 - $120,000

Variable Compensation:* Up to 20% of your earnings paid as a bonus each quarter when you hit your KPIs

• You are eligible for variable compensation starting in the first full quarter after completing 90 days. If your 90th day falls within a quarter, you will receive prorated variable comp based on the number of days remaining in that quarter.
  

75 - 89%

10% of quarterly earnings

90 - 99%

15% of quarterly earnings

100%+

20% of quarterly earnings

Each quarter, you will be responsible for hitting metrics related to member activation. A few examples include:* Increasing engagement across our eligible member base

• Driving high risk user sign ups
  
• Improving marketing efficiency with operational projects
  

When you hit your goals, you will earn a % of your quarterly earnings. Assuming your base compensation is $120,000, each quarter your earnings would be $30,000. Up to 20% ($6,000) of $30,000 will be paid each quarter depending on your KPI performance.