Marketing Manager - Paid Media & O&O channels, Amazon Key

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As a Marketing Manager, you will develop and execute full-funnel marketing strategies that maximize impact across Amazon’s paid media investments and O&O placements. You will work closely with internal teams, including Product, Finance, Business Intelligence, and Creative, to align marketing initiatives with growth objectives. This role requires a mix of strategic thinking, hands-on execution, and analytical rigor to scale customer acquisition efficiently.

Key job responsibilities

• Develop and own Paid Media strategy (including Paid ads, influencers, paid search and organic social) to drive efficient customer acquisition.
  
• Manage Owned & Operated channels (onsite placements and CRM)
  
• Analyze performance data and customer insights to optimize campaign effectiveness, continuously improving key marketing KPIs such as CTR, conversion rate, and ROI
  
• Partner with Business Intelligence to define and track success metrics, reporting on campaign performance with a test-and-learn approach.
  
• Collaborate with Creative teams to develop compelling messaging and visuals that resonate with target audiences.
  
• Work cross-functionally with Product and Tech teams to align marketing efforts with new feature launches and customer experience enhancements.
  
• Identify new channel opportunities to diversify and scale marketing efforts beyond existing investments.
  

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• 3+ years of experience in performance marketing, paid media, digital advertising, or growth marketing.
  
• Proven experience managing paid media campaigns across paid search, paid social, influencers
  
• Strong analytical skills with experience using SQL, Excel, and marketing analytics tools to measure and optimize campaigns.
  
• Ability to manage multiple projects, prioritize effectively, and drive results in a fast-paced environment.
  
• Strong communication and stakeholder management skills, with experience working across teams.
  
• Bachelor�s degree in Marketing, Business, or a related field.
  

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• Experience with Amazon�s O&O channels (e.g. house ads, PMP, ILM, Gateway Hero).
  
• Background in e-commerce or subscription-based services (both in B2B and B2C
  
• Ability to think strategically while being hands-on in execution.
  
• Experience with A/B testing and experimentation in paid media campaigns.
  
• Passion for emerging marketing technologies and customer behavior trends.
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.