Marketing Manager

Landscapers Supply, Inc.

Department: Store Support Center

Job Title: Marketing Manager

Reports To: CEO

Full/Part Time: Full Time

Direct Reports:

Salary/Wage: Determined based on experience

About Landscapers Supply and Hardware (affiliated with ACE Hardware and Do It Best Hardware)

Are you an outdoor enthusiast? Do you love gardening, landscaping, or DIY home projects?

At Landscapers Supply, we take pride in revolutionizing the traditional shopping experience for landscaping professionals, weekend warriors, and outdoor enthusiasts. Our stores offer a unique spin on traditional hardware stores by providing a full line of commercial-grade power equipment, bulk landscaping materials, and a full-service power equipment shop. With multiple locations in the Upstate of South Carolina, we cater to homeowners and professionals alike who seek better quality, service, and selection.

Think you’d be a good fit?

Join the Landscapers Supply Team!

As part of our team, you share our values geared toward the on-going success of our customers and fellow associates:

Innovate - Strive to be the best in space and inspire a growth mindset

Motivate - Develop all employees and instill a common purpose

Praise - Love our customers and teammates via open communication

Amaze - Exceed the expectations of every customer!

Collaborate - Work together in a positive, flexible and efficient way

Trust - Have respect for all customers and teammates - integrity matters!

Landscapers Supply is a place where you can make an

IMPACT every day!

Benefits (some benefits may vary based on FT / PT availability)

• Health/Dental Insurance
  
• Paid time off
  
• Paid holidays
  
• 401(k) matching
  
• No Sunday hours
  
• Employee discount
  
• Professional development
  
• Opportunities for advancement
  

Job Description:

As our

Marketing Manager, you will play a critical role in supporting Landscapers Supply’s ability to create brand awareness, drive sales, and foot traffic for each of our 7 locations.

• Marketing Strategy and Planning:
  
• Develop and implement the overall marketing strategy aligned with the company's goals and objectives.
  
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
  
• Collaborate with senior management to define marketing budgets and allocate resources effectively.
  

• Brand Management and Communication:
  
• Develop and maintain the company's brand identity, ensuring consistent messaging and visual representation.
  
• Oversee the creation of marketing collateral, including brochures, websites, social media content, and advertising materials.
  
• Ensure brand guidelines are followed across all marketing channels and touchpoints
  

• Digital Marketing and Online Presence:
  
• Develop and execute digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing.
  
• Manage the company's website, ensuring it is optimized for user experience and lead generation.
  
• Monitor online presence and reputation, and actively engage with customers on social media platforms.
  

• Marketing Campaigns and Promotion:
  
• Develop and execute integrated marketing campaigns to generate leads, drive customer acquisition, and promote product/service offerings.
  
• Collaborate with creative teams, agencies, and vendors to develop compelling marketing materials and advertisements.
  
• Monitor campaign performance, analyze data, and adjust strategies to maximize ROI.
  

• Market and Competitor Analysis:
  
• Conduct regular market research and competitor analysis to identify emerging trends, market opportunities, and potential threats.
  
• Use data-driven insights to inform marketing strategies, product positioning, and pricing decisions.
  
• Monitor industry developments and recommend proactive strategies to maintain a competitive edge.
  

• Marketing Analytics and Reporting:
  
• Define key performance indicators (KPIs) and establish metrics to measure the effectiveness of marketing initiatives.
  
• Analyze marketing data and provide regular reports to senior management, highlighting campaign performance, customer insights, and recommendations for improvement.
  
• Monitor marketing budgets and expenses, ensuring efficient allocation of resources.
  

Required Qualifications:

• Bachelor�s degree in marketing, communications, or related field.
  
• At least 3 years of experience working full-time in a marketing role.
  
• Basic knowledge of web design and CMS systems.
  
• Ability to manage social media channels including Facebook, Instagram, TikTok, and LinkedIn.
  
• Proven track record of developing and implementing successful campaigns.
  
• Strong understanding of digital marketing channels, analytics tools, and marketing automation platforms.
  
• Creative thinking and problem-solving abilities. Strong analytical and data-driven mindset.
  
• Effective communication and presentation skills.
  
• Proficient in utilizing Canva for graphics and print materials.
  
• Proficient in Adobe Photoshop and Premier Pro
  
• Proficient in Microsoft Word, Excel, Teams, and PowerPoint.
  
• Ability to be organized and calm in a fast-paced environment.
  

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