Marketing Insights Analyst - Portsmouth, NH

Are you passionate about data and love turning insights into action? We’re looking for a

At Service CU we believe data tells a story - and we’re looking for someone who can help us listen.

• Great health and dental benefits starting day one!
  
• Great health and dental benefits starting day one!
  
• PTO, long-term disability, and paid holidays.
  
• 401k with 8% company contribution after one year of employment.
  
• Paid leave policy after 12 consecutive months of employment.
  
• Free confidential mental health support program with Talkspace
  
• Free identify theft protection through IdentityForce
  
• Tuition reimbursement.
  
• Training and career growth opportunities.
  

• Analyze marketing data to understand campaign performance and member engagement.
  
• Analyze marketing channel performance to optimize growth strategies across key channels, such as email, SMS, display, OTT, etc., and identify new opportunities via data-driven recommendations.
  
• Assist in campaign experimentation and analyses to measure revenue impact of marketing efforts and inform future spend.
  
• Work with Product and Digital teams to plan, design, and run channel tests to support the successful launch of marketing initiatives
  
• Research market and competitor trends to uncover new opportunities and avenues for growth.
  

• Build dashboards and reports that make insights easy to understand and provide up to date tracking and status reporting.
  
• Present data clearly to stakeholders using effective visualization tools.
  
• Continuously improve reporting processes and tools.
  

• Create targeted member segments for more personalized, relevant marketing.
  
• Leverage knowledge of human psychology and consumer behavior to enhance targeting and personalization efforts.
  
• Identify opportunities for cross-selling, upselling, and product recommendations.
  
• Mine prospect and member databases, identifying groups and subgroups to enable more-targeted, more-personalized approaches to messaging-e.g. content, offers, products, etc.
  

• Work closely with the marketing, product, and digital teams to plan and execute campaigns.
  
• Prepare member lists and collaborate with the Data Analytics department and third-party vendors as needed.
  
• Provide recommendations to leadership to adjust strategies and improve ROI.
  

• Stay current on marketing analytics trends, tools, and technologies.
  
• Identify gaps in data collection and recommend ways to enhance our infrastructure.
  
• Bring new ideas to the table to drive growth and efficiency.
  

• Bachelor�s degree preferred.
  
• Minimum three years� experience in a related field.
  
• Strong problem solving and analytical skills.
  
• Extensive knowledge of marketing technologies such as Salesforce Marketing Cloud and Segmint.
  
• Extensive knowledge of Reporting Platforms such as Tableau
  
• Familiarity with database reporting and design including SQL retrievals.
  
• Demonstrate outstanding analytical skills and ability to produce detailed reports for senior management.
  
• Proven market analysis or equivalent skills.
  
• Ability to work independently and in a team environment.
  
• Excellent interpersonal, presentation and organizational skills.
  
• Ability to communicate clearly and effectively verbally and in writing.
  
• Proficient with Excel, Microsoft Outlook, Word, Power point, and various web-based applications required.
  

If you are interested in applying your research and analytical skills to further your career and you enjoy working in a collaborative, fun environment where success is rewarded, Service Credit Union is the place!

Join us today.

Job Type: Full-time

Benefits:

• 401(k)
  
• Dental insurance
  
• Employee assistance program
  
• Health insurance
  
• Paid time off
  
• Tuition reimbursement
  
• Vision insurance
  

Work Location: Hybrid remote in Portsmouth, NH 03801