Leasing & Marketing Director

Keystone Bluffs, a 100-bed assisted living community, is conveniently located in Duluth, MN. It carries an impeccable reputation in the community and offers a wide range of services that allow its residents to age in place. We offer very competitive compensation, benefits, and the opportunity for rewarding career growth.

• Prepare, implement, and execute a quarterly strategic leasing and marketing plan, including forecasted average weekly numbers of inquiries/referrals, tours/screens, and move-ins.
  
• Establish and maintain relationships with key referral sources and community members.
  
• Collaborate with facility-level and local/regional corporate management to achieve all leasing targets.
  
• Compile weekly marketing reports on inquiries, tours, move-ins, move-outs, and marketing efforts.
  
• Review weekly report data to evaluate the performance of current strategies and create new strategies to consistently achieve objectives.
  
• Manage social media strategy and execution for all facilities, in collaboration with colleagues (including but not limited to activities personnel).
  
• Collaborate with the Executive Director, the Director of Nursing, and other team members to identify prospective resident needs.
  
• Participate in relevant events, associations, and professional networks.
  
• Maintain local market intelligence, including competitor occupancy, rates, programming, and amenities.
  
• Prepare marketing materials and favors for community tours, marketing events, and referral sources..
  
• Comply with all regulations as they apply to assisted living communities and participate in the safety team and other internal committees, as required and requested.
  
• Collaborate with activities personnel to ensure community newsletters and other communications are professionally prepared and presented.
  
• Offer flexibility within the role along with the ability to work varied hours, which may include evenings and weekends, to accommodate off-hours tours, phone calls/emails, and move-ins.
  
• Other duties as assigned.
  

• Outstanding skills in relationship management, communication, organization and problem solving.
  
• Accountability for achieving professional objectives is required.
  
• Experience creating and managing marketing and leasing plans preferred.
  
• Undergraduate or associate's degree preferred but not required.
  
• Professional confidentiality
  

• Health, dental & other benefit plans
  
• Paid Time Off