Growth and Marketing Manager

GROWTH AND MARKETING MANAGER

Position Summary:

We’re seeking a strategic and entrepreneurial

Growth and Marketing Manager to lead marketing and brand visibility efforts that drive membership growth, deepen engagement, and expand our impact across Iowa. This role combines high-level strategy with hands-on execution-developing revenue-generating products and programming, strengthening brand awareness through earned media, and leading a high-performing marketing team.

This position plays a critical role in shaping our member experience and public presence, while also contributing as a key voice on the internal leadership team and with our Board. If you thrive at the intersection of purpose, innovation, and results, this is your opportunity to make a lasting impact.

Key Responsibilities:

Strategy & Brand Growth

• Develop and execute integrated marketing strategies to grow membership, improve retention, and increase participation in BBB programs and events
  
• Own and optimize the full membership marketing funnel-from acquisition and onboarding to renewal and re-engagement
  
• Grow the BBB brand across Iowa through proactive earned media strategies-securing broadcast, radio, and print coverage to amplify our impact at no cost
  
• Represent the organization nationally with BBB marketing peers to bring best practices and new ideas back to Iowa
  

Revenue Generation & Product Innovation

• Create, package, and promote new products and programs that generate revenue through sponsorships, co-branded partnerships, and paid subscriptions
  
• Partner across teams to align offerings with member needs and market demand
  

Leadership & Collaboration

• Lead, mentor, and develop the Communications Coordinator and other marketing staff to build a strong, innovative team culture
  
• Provide marketing leadership to the BBB Board and serve as a key contributor to the Internal Leadership Team
  
• Train and coordinate the marketing and community relations work of the Cedar Rapids and Quad Cities branch offices
  
• Collaborate across Membership, Events, Programs, and Communications to align messaging and maximize reach
  

Campaign Execution & Analytics

• Run targeted, multi-channel campaigns across email, social, web, and paid media to drive member action
  
• Leverage marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce) to optimize performance and personalize outreach
  
• Develop compelling content and messaging that reflects our values, showcases member benefits, and tells the BBB story
  

What Success Looks Like:

• Year-over-year membership and revenue growth
  
• New product or program offerings contributing to diversified income
  
• Increased earned media placements and positive brand visibility
  
• High engagement and alignment across regional offices and marketing staff
  
• Stronger connections with members, media, and the broader public
  

Qualifications:

• 7 years of experience in marketing, communications, or engagement roles-preferably within a membership-based or nonprofit organization
  
• Proven success in growing membership and community awareness through strategic campaigns and partnerships
  
• Experience managing staff, agencies, or cross-functional teams, accomplished supervisor
  
• Strong understanding of public relations, digital marketing, content strategy, and analytics
  
• Familiarity with CRM, email marketing, and content management tools (e.g., HubSpot, Mailchimp, WordPress)
  
• Excellent written, verbal, and interpersonal communication skills
  
• Ability to balance creative vision with data-driven decision-making
  

Why Join Us?

At Better Business Bureau Iowa, we believe in building trust in the marketplace through transparency, education, and community leadership. This role offers the chance to lead a talented team, shape a growing brand, and create innovative offerings that directly support Iowa businesses and consumers. If you're passionate about strategic marketing, meaningful impact, and leading with purpose-we’d love to connect.

Job Type: Full-time

Pay: $75,000.00 - $95,000.00 per year

Benefits:

• 401(k)
  
• Dental insurance
  
• Health insurance
  
• Paid time off
  
• Vision insurance
  

Work Location: In person