Director of Sales - Home Generators

Job Title: Director of Electrical Channel (Generators)
Location: Flexible / U.S. Based
Travel: 50%+ Nationwide
Reports To: VP Generators
Compensation: Competitive Base + Bonus + Full Benefits Package

About TurnPoint Services

TurnPoint Services is a national leader in residential and commercial HVAC, plumbing, and electrical services. With over 60+ brand locations across the U.S., we empower local businesses with the strength of a $2B+ platform-offering shared services, leadership coaching, and best-in-class growth tools. We are building a performance-driven culture grounded in our mission:

We turn bad days into good ones.

Position Summary

TurnPoint Services is seeking a

Director of Electrical Channel (Generators) to architect, operationalize, and scale a center-led strategy for generator sales, lead generation, and performance execution across our national platform of locally operated brands. This role will drive a unified generator growth playbook, build brand engagement, and act as a strategic advisor and coach to local leaders while working directly with OEMs, retail partners, and vendors.

This is a

travel-intensive role (50%+), requiring deep partnership with field leaders, brand GMs, and OEM partners to implement proven best practices, build field capability, and unlock scalable growth.

Key Responsibilities

Channel Strategy & Execution

• Design and lead a center-led channel strategy focused on generator sales and installation growth across all TurnPoint brands.
  
• Partner with OEMs to build scalable, win-win solutions and drive product adoption at the local level.
  
• Establish and manage KPIs, success routines, and lead generation programs to improve market penetration and revenue contribution.
  
• Codify �what great looks like†through a Business In A Box model for brands to follow-complete with SOPs, sales scripts, pricing frameworks, and performance dashboards.
  

Field Leadership & Brand Support

• Travel weekly to support brand execution, provide hands-on coaching, and operationalize generator channel strategies.
  
• Actively assess brand maturity and capacity for generator growth based on market potential, labor availability, and sales readiness.
  
• Build strong partnerships with GMs, Sales Managers, and Channel Leaders to ensure generator performance is embedded in the broader sales culture.
  

Training & Team Development

• Create and manage training programs for generator sales consultants and field technicians, leveraging OEM and vendor partners.
  
• Host train-the-trainer events, ride-alongs, and on-site coaching sessions to ensure consistent brand delivery and field capability.
  
• Promote knowledge sharing across brands by spotlighting high performers and replicable success models.
  

OEM/Vendor Relationship Management

• Serve as the primary liaison with key OEMs and retail generator partners (e.g., Generac, Kohler, Home Depot, etc.).
  
• Maximize rebate, co-op, and promotional funding opportunities through collaborative planning and joint marketing.
  
• Identify and negotiate exclusive programs or tiered incentives that reward high-performing brands.
  

Data, Reporting & Continuous Improvement

• Build and maintain real-time dashboards and reporting tools that provide transparency across the generator sales channel.
  
• Drive performance improvement through root-cause analysis, targeted coaching, and monthly performance reviews.
  
• Collaborate with shared services (Marketing, TA, Training, Finance) to continuously refine channel strategies and eliminate barriers.
  

Qualifications

• 7+ years of experience in electrical, generator, or home services channel sales, preferably in a multi-location, decentralized environment.
  
• Proven experience scaling generator programs or retail electrical sales operations.
  
• OEM or retail partner experience (e.g., Generac, Kohler, or Home Depot) strongly preferred.
  
• Demonstrated success building and implementing sales strategies in partnership with field operations.
  
• Strong business acumen with the ability to influence without authority.
  
• Comfortable traveling 50%+ of the time to engage directly with local brands.
  
• Excellent communication, coaching, and interpersonal skills.
  
• Highly analytical with a bias for action and outcome-oriented execution.
  

What Success Looks Like

• Creation of a center-led, scalable generator sales model across all brands.
  
• Strong, sustained growth in generator sales revenue and lead volume.
  
• High brand adoption and engagement in generator programs.
  
• Improved generator technician and sales rep performance through training and field support.
  
• Effective partnerships with OEMs and vendors that drive program innovation and investment.
  

Join the Team

If you’re a servant leader, a channel strategist, and a growth catalyst-ready to make a national impact-we invite you to apply and help shape the future of generator sales at TurnPoint Services.

Job Type: Full-time

Benefits:

• 401(k)
  
• 401(k) matching
  
• Dental insurance
  
• Health insurance
  
• Paid time off
  
• Parental leave
  
• Vision insurance
  

Application Question(s):

• Are you currently subject to a non-compete, restrictive covenant, or similar employment agreement that may limit your ability to accept this role?
  

Experience:

• electrical, generator, or home services channel sales: 7 years (Required)
  
• OEM or retail partner: 2 years (Preferred)
  

License/Certification:

• Driver's License (Required)
  

Willingness to travel:

• 50% (Required)
  

Work Location: Hybrid remote in Milwaukee, WI 53203