Director of E-commerce

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At NextFoods, our promise is simple: we make the journey to better health feel as good as the results. As the parent company of GoodBelly and Cheribundi, we blend science and nature to create effective, enjoyable products that support gut health, recovery, and everyday wellness. Headquartered in Boulder, CO, our products have been trusted by elite athletes and wellness-minded consumers alike since 2006.

We’re a lean, fast-moving team building the next generation of category-defining brands. If you're looking for meaningful work, real ownership, and the chance to shape what’s next in functional nutrition, you’ll feel right at home here.

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NextFoods is looking for a strategic, data-driven Director of E-commerce to lead digital growth across DTC, Amazon, and paid media for GoodBelly and Cheribundi. You’ll own the full digital P and Loss, guide performance across channels, and scale subscription, retention, and acquisition strategies with a sharp eye on profitability.

This is a pivotal hire for our lean team, ensuring digital channels grow in step with our retail ambitions. You'll be supported by strong agency partners and a direct report overseeing influencer and organic social, with the opportunity to grow your team as channels scale.

This role is ideal for someone who wants real ownership, thrives in early-stage environments, and is excited to build a high-performance, profitable digital business.

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• Own the Profit and Loss and growth roadmap for DTC and Amazon, with accountability for topline revenue, channel profitability, CAC, LTV, and retention
  
• Lead goalsetting and performance reporting with clear KPIs and insights for senior leadership
  
• Build and manage subscription strategy across attach rate, churn, margin, and lifetime value
  

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• Lead and optimize performance marketing across paid search, social, influencer, RMNs, and emerging platforms
  
• Oversee digital merchandising, promotions, CRO, and pricing architecture in partnership with brand, finance and sales
  
• Drive Amazon growth through PDP optimization, paid media, promotions, reviews, storefronts, and supply chain collaboration
  
• Own CRM and lifecycle marketing strategy across email, SMS, and push with a focus on retention and personalization
  
• Oversee content strategy, influencer partnerships, and organic social through your direct report - ensuring alignment with brand priorities and performance goals
  
• Lead creative testing and new channel exploration; test aggressively, scale what works, cut what doesn�t
  
• Ensure platform excellence, brand consistency, and content performance across digital touchpoints
  

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• Lead digital execution for all product launches, mapping and supporting the consumer journey across paid media, site experience, email, and Amazon.
  
• Own the digital POV on pack and pricing strategy to ensure sustainable growth without channel conflict
  
• Own forecast and demand planning for digital channels, in partnership with ops and finance teams.
  

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• Manage agency partners across paid media, Amazon, lifecycle, and CRO
  
• Lead and mentor your direct report across influencer and organic social
  
• Recommend when to bring roles inhouse as channels scale and performance warrants it, making resourcing decisions grounded in ROI, efficiency, and longterm value
  
• Represent the digital commerce perspective in NextFoods strategic planning processes
  

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You’ll Be Great in This Role If You Have…

• 710+ years in DTC, ecommerce and Amazon with full P&L ownership and strong crossfunctional chops.
  
• Deep fluency in performance media, CRM, analytics, and user experience
  
• Strong understanding of modern ecommerce and retention tools, including Shopify, GA4, Klaviyo, and customer data platforms
  
• Built or led highretention subscription programs, with a strong grasp of how pricing, pack size, and ship frequency impact churn and LTV.
  
• Exceptional team leadership, stakeholder management, and strategic storytelling skills
  
• Proven ability to thrive in lean, fastmoving environments and build teams as the business scales
  
• CPG brand experience strongly preferred
  

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• $160200K base salary + performance bonus
  
• Full medical, dental, and vision coverage
  
• Unlimited PTO and hybrid/remote work setup
  
• Employee discounts
  
• Monthly paid volunteer time
  

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