Director-Digital Marketing

Excelsior University is seeking a strategic and analytical Director of Digital Marketing to guide the development and execution of digital campaigns across channels including paid search, SEO, email, and web. Reporting to the AVP for Enrollment Marketing, this position will play a central role in optimizing Excelsior’s digital presence to drive student engagement and lead generation. This is a full-time, hybrid position based at Excelsior’s home office in Albany, NY, with two days per week on-site and the remainder remote. The ideal candidate has proven expertise in digital marketing strategy, team leadership, and data-driven decision-making.

Lead high-impact digital campaigns in a collaborative environment where data meets mission and innovation fuels enrollment success.

Duties and Responsibilities:

• Lead the development and execution of integrated digital marketing strategies across paid and organic channels.
  
• Translate enrollment goals into actionable digital campaigns that drive leads and student acquisition.
  
• Oversee channel planning, testing, and optimization strategies to improve campaign performance.
  
• Guide a data-informed, test-and-learn approach to campaign optimization and lead generation.
  
• Develop and maintain dashboards and reporting frameworks tied to KPIs and attribution models.
  
• Manage media agencies and vendors to ensure alignment with campaign goals, timelines, and ROI.
  
• Collaborate with Enrollment Marketing, Creative Services, and Communications to ensure cohesive digital storytelling and unified messaging.
  
• Coordinate with Admissions and academic units to optimize the prospective student digital journey.
  
• Partner with IT and Marketing Systems to enhance the marketing tech stack and campaign delivery.
  
• Lead and mentor the digital marketing team, fostering innovation, accountability, and continuous improvement.
  
• Manage digital media budgets and prepare analyses to inform strategic investment decisions.
  
• Serve as the digital subject matter expert, delivering performance insights and sharing best practices across the institution.
  

Qualifications:

• Bachelor�s degree in Marketing, Communications, Business, or a related field, and bring at least seven years of progressive experience in digital marketing, including leadership in paid media and performance strategies
  
• At least seven years of progressive experience in digital marketing, including leadership in paid media and performance strategies.
  
• A proven track record of building multichannel campaigns that drive measurable enrollment outcomes
  
• Experience managing agencies, vendors, and digital marketing operations is essential, along with strong analytical skills and fluency in tools such as Google Analytics, marketing automation platforms, and CRM systems. Exceptional communication and project management abilities are also required to succeed in this role
  

Preferred Qualifications:

• Master�s degree in Marketing or related field
  
• Experience in higher education or mission-driven organizations
  
• Certifications in Google Ads, GA4, or similar platforms
  
• Familiarity with ADA compliance and accessibility best practices
  

The hiring salary range for this position is $80,000.00 - $90,000.00. The hiring salary range above represents the University's good faith estimate at the time of posting.

Equal Opportunity Employer

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