Direct Sales Manager, Agriculture

About Holganix

The Holganix team is searching for a

Direct Sales Manager, Agriculture, also known to us as a Soil Health Specialist, to empower growers with regenerative agriculture solutions that improve soil vitality, increase yields, and reduce input dependency. At Holganix, we revolutionize the way the world grows by manufacturing and distributing a liquid microbial solution (think of it as a probiotic for soil) to primarily farmers (but also landscapers, golf courses, and performance turf users) across America and Canada. Our solution dramatically increases soil health, ultimately improving crop yield and reducing the need for other inputs like fertilizer, pesticides, and water. Additionally, our solution significantly impacts carbon sequestration in the soil and improves the carbon intensity score of a crop.

We strive to be a diverse and connected team of humble and confident problem solvers who are excited as our team and mission grow! Thanks to our farmers, we are growing fast, and you will be tasked to help with a host of different tasks that will give you options to grow within the company and learn things you might not have learned at a larger company.

More About You

A purpose-driven, curious communicator who thrives in dynamic environments and sees soil not just as dirt, but as potential. You enjoy building authentic relationships, educating others, and driving meaningful change in agriculture. You love the land, and you want to help those who steward it thrive.

Job Description

• Host weekly grower meetings during spring and fall selling seasons (10 meetings per season).
  
• Drive meeting attendance through outreach, referrals, and strategic territory planning.
  
• Present soil health concepts in a peer-based, trust-first manner to groups of 5-20 growers.
  
• Collaborate with Sales Managers and Agronomists to deliver a best-in-class field experience.
  
• Serve as the main point of contact for grower engagement and onboarding.
  
• Maintain CRM data integrity and provide timely follow-ups on grower commitments.
  
• Participate in team meetings, coaching sessions, and cross-functional huddles to drive pod success.
  
• Continually develop agronomic and sales communication skills via Thrive Hive enablement programs.
  

• Bachelor�s degree preferred but not required.
  
• Excellent written and oral communication skills; ability to communicate effectively with small and large groups.
  
• Proficient with Microsoft Outlook, Word, and Excel.
  
• Proactive self-starter
  
• Experience working directly with farmers.
  
• Familiarity with CRM software (e.g., HubSpot).
  
• Willingness and capacity to travel regionally.
  
• Passion for sustainable/regenerative agriculture; soil health knowledge preferred but trainable.
  
• Valid Driver�s License.
  

More About Us

We have a patented process to create the most diverse microbial soil solution on the market. The data and studies show remarkable results as Holganix solution restores life to soil.

We are committed to developing sustainable agriculture. For us, that means crafting products by nature for nature. It also means helping farmers build more profitable farms and more profitable soils. Farmers get a return on using our products in just one season, all while building the long-term health of their soil so they leave their land better than how they inherited it.

We are hyper-focused on integrity and trust. Farmers have been sold a lot of snake oil and we are fanatically committed to providing honest data, honest testimonials, and transparency.

Gratitude is at the center of everything we do. As a team, we recognize the abundance of opportunity around us and are dedicated to focusing on all of the things around us for which we can be thankful.

We work in a dedicated fashion to develop our teams and ourselves with high levels of transparency, creativity, positivity, and curiosity. We are learners and creators who use an ever-evolving set of tools to help us develop as humans and make our teams more efficient and fun.

Benefits and Perks

Holganix offers competitive, employer supported benefit plans including health, dental, vision, and life insurance and generous PTO. We also offer a 401K and an annual education stipend for professional development. We are relentless in looking for ways to improve our employees’ lives, in and out of the office, so these plans are ever improving! We believe in hiring great people that make good decisions. We are a community and family-oriented culture-it’s in our roots. We embrace ad-hoc lunches and healthy engagement with our families, friends, pets, and little ones.

Holganix is an equal opportunity employer. Holganix does not discriminate based on race, national origin, gender, gender identity, sexual orientation, veteran status, disability, age, or other legally protected status. We believe in treating all with kindness, trust, and respect.