Content Strategist

The Content Strategist will lead Coastal Debt Resolve’s editorial strategy, manage our content calendar, and create compelling multi-channel content that attracts, educates, and converts small business owners. This role requires a strong writer and strategic thinker who understands performance-driven content marketing and how to drive engagement across digital platforms. The role will also manage external content partners and ensure consistent brand voice and messaging.

· Content Strategy & Execution

• Develop and manage the editorial calendar aligned to marketing goals and campaign themes
  
• Lead content ideation, creation, and publication for blog articles, website pages, email, SEO, and paid media, including ebooks
  
• Collaborate across departments (legal, sales, operations) to develop audience-relevant content
  

· SEO & Web Content

o Optimize all digital content for search (on-page SEO, keyword strategy, metadata, etc.)

o Analyze content performance and continuously optimize based on engagement and conversion data

o Conduct in-depth keyword research, competitor benchmarking, and search intent analysis to inform all SEO-driven content initiatives

· Email & Campaign Support

o Write and edit email marketing content for lead nurturing, newsletters, and client education

o Collaborate on email workflows and drip campaigns to support inbound lead conversion

· Thought Leadership & Brand Voice

o Build Coastal Debt Resolve’s voice as a thought leader in ethical debt resolution

o Ghostwrite articles, case studies, and bylines for executives and advisors

· Content Partnerships

• Identify and manage relationships with industry blogs, affiliate partners, and press outlets for guest content, backlinks, and co-branded campaigns
  

· Analytics & Reporting

• Report on content performance metrics (organic traffic, time on page, conversions, etc.)
  
• Make data-informed recommendations for content improvements and topic selection
  
• 5 - 8 years of copywriting experience with strong portfolio of multichannel digital content.
  
• Strong writing, editing, and QA skills with the ability to balance creativity, empathy, and strategic messaging in consumer-facing communications.
  
• Proven track record in developing performance-driven SEO content.
  
• Proficiency with CMS platforms (WebFlow, Wordpress, etc), publishing and design tools (Figma, Canva), SEO analytical tools (like SEMrush/Ahrefs) and CRM tools (Salesforce).
  
• Demonstrated success leading, supporting, and executing integrated content strategy across the customer journey and conversion funnel.
  
• Portfolio or writing samples showcasing relevant content creation skills are required.
  
• Ability to work collaboratively within a small creative team and adapt to evolving content strategies.
  
• A team player who thrives in a fast-paced, mission-driven environment.
  
• Background in financial services, small business services, or legal marketing
  
• Experience with email segmentation, A/B testing, and automation workflows
  
• Understanding of the MCA debt landscape and challenges faced by small business owners
  
• Demonstrated use of AI tools like ChatGPT, Jasper AI to enhance content quality, efficiency and relevance exposure to optimizing content for LLMs a plus
  

Why Join Coastal Debt Resolve?

• Be part of a fast-growing team on a mission to change lives and save businesses
  
• Opportunity to lead and shape the content function from strategy through execution
  
• In-office culture with collaborative team in Fort Lauderdale
  
• Competitive compensation and benefits
  

About Coastal Debt Resolve

Based in Fort Lauderdale, Coastal Debt Resolve helps small businesses trapped by Merchant Cash Advance (MCA) debt reclaim their financial freedom. We provide transparent, ethical, and customized debt relief strategies, connecting clients with experienced attorneys and delivering real results. Our mission is to empower business owners to stabilize, rebuild, and thrive.

Job Type: Full-time

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• AD&D insurance
  
• Dental insurance
  
• Disability insurance
  
• Health insurance
  
• Life insurance
  
• Paid time off
  
• Referral program
  
• Vision insurance
  

Application Question(s):

• Are you willing to undergo a background check, in accordance with local law/regulations?
  
• Are you comfortable working exclusively onsite in our corporate office located in Fort Lauderdale, FL?
  
• We must fill this position urgently. Can you start immediately?
  

Experience:

• Content strategy: 5 years (Required)
  

Work Location: In person