Campaign Measurement Analyst, Reputation Marketing & Insights

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As a Survey Researcher on the Reputation Marketing & Insights team, you will measure marketing campaign effectiveness through surveys. You will design, execute, and analyze high-impact campaign measurement across multiple geographies. The work will challenge you to be resourceful, think big while staying connected to the details, translate advanced analytics into strategic direction, and embrace a high degree of change and ambiguity at speed. This role requires experience managing complex research initiatives, collaborating with internal and external partners, and translating insights into actionable strategies. The ideal candidate thrives in a fast-paced, high-stakes environment and is comfortable working across global teams and time zones.

The right candidate possesses endless curiosity and passion for understanding perceptions and what drives them. You have end-to-end experience conducting robust large-scale surveys, as well as strong analytical skills. You have proficiency in diving deep into large amounts of data and combining multiple data points to translate research into actionable insights/recommendations. You are an excellent writer who can effectively communicate data-driven insights and recommendations through written documents, presentations, and other internal communication channels. You are a creative problem-solver who seeks to deeply understand the business/communications so you can tailor research that informs stakeholder decision making and strategic messaging tactics.

Key job responsibilities

• Design and manage the execution of surveys with multiple vendors and in different geographies
  
• Analyze survey data and deliver actionable insights that inform campaign optimization and strategic decision-making.
  
• Communicate data-driven insights and recommendations through presentations, papers, and other internal communication channels
  
• Collaborate cross-functionally with internal stakeholders across teams to ensure alignment and impact.
  

About the team

Reputation Marketing & Insights is a team within Amazon's Communication & Corporate Responsibility organization that focuses on telling Amazon's story to key audiences. We elevate truths about our brand. We meet our audiences where they are and go deep on channel-specific creative. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship.

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• 4+ years of professional non-internship marketing experience
  
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  
• Experience using data and metrics to measure impact and determine improvements
  
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  
• Experience in brand/reputation tracking
  
• Experience communicating research to executive leaders and audiences that do not have a technical background
  

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• Experience with marketing strategies in online and mobile channels
  
• Experience with A/B testing, especially around audience segmentation and targeting
  
• Excellent written and verbal communication skills
  
• Detail-oriented, with an ability to move fast and adapt to change
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.